Want to use video to sell your brand but don’t think you have the skills? Maybe you don’t think you have the proper tools and just don’t know what to buy or even where to begin? No matter whether you’re selling a non-profit, a company or even your own personal brand, using video can be extremely effective — if you know what to do.
Smart phone video has become one of the most powerful – and underutilized – PR and branding tools in modern history. So why aren’t more small businesses, brands and organizations taking advantage of it?
Join filmmaker, journalist and video advocate Jay Carter as he explores the many effective – and surprising – ways businesses and nonprofits are using smart phone video in today’s social media world.
In this presentation, Jay will provide hands-on training and cover the following topics:
Session 1: The Art of Using Smartphone Video to Tell Your Story
- How smart phone videographers (like you!) are regularly beating huge corporate brands at their own game.
- Case studies of the most effective uses of smart phone video.
- The many tools, tips, tricks and accessories for making your own smart phone video projects look and sound amazing.
- The best apps for creating and editing smart phone video.
- How to shoot (and think) like a professional video storyteller.
- Little-known ways that brands and nonprofits are leveraging their own employees, supporters and audiences to create even more video content.
- The “secret sauce” for creating video content that actually reaches and resonates with an audience.
Session 2: The Art of “Going Live”
- Who should go live and when
- Tips to know BEFORE you go live
- Telling your LIVE story in 2 minutes or less
- Why just because you can go live doesn’t mean you should
About the Presenter
Jay Carter is an entertaining, dynamic and knowledgeable speaker who knows how to keep audiences engaged, intrigued and inspired.
For several years now, this former Texas TV and radio news anchor has been in the trenches of nonprofit video storytelling. As co-founder of Beyond Measure Media, Jay has created numerous video campaigns for organizations around the world. He is a passionate teacher who draws upon his years of both media and entrepreneurial experience to share a variety of simple, easy-to-understand video storytelling techniques that have the power to leverage and elevate the fundraising success of any organization.
Jay makes sure to keep things entertaining and highly relevant. Almost all of his sessions are based around the “how to” of video storytelling, with specific goals and ideas that are thoughtfully crafted for a specific audience.
By the time attendees finish one of Jay’s sessions, they leave with actionable knowledge — something of meaningful value they will take with them and put to immediate use.
His current passion project is Video My Nonprofit, where he podcasts, speaks and presents workshops designed to encourage and inspire every nonprofit to elevate their fundraising and awareness with well-told video stories.
All money raised at this event goes to the HAHMP scholarship fund to help Houston journalism students. As a special one-time only promotion, HAHMP is offering a discount to anyone who joins HAHMP or renews his or her membership now. For $75, you will receive a general admission ticket to this event, along with HAHMP membership to last through the end of 2017!
–>Click here for tickets <–
Why join HAHMP?
The Houston Association of Hispanic Media Professionals (HAHMP) is the premier organization for Houston’s Hispanic media and communications professionals. Founded in 1986, HAHMP’s main goal is to raise money for its scholarship fund, while simultaneously supporting and encouraging young, aspiring media professionals, as well as seasoned professional members. In addition to the hundreds of thousands of dollars HAHMP has awarded to students, HAHMP holds monthly meetings to discuss issues and topics important to Hispanic communications professionals, provides professional development workshops and holds social and networking events. For information on HAHMP, head to our website hahmp.org or follow us on Facebook: HAHMP Houston, Twitter: @HAHMPonline, Instagram: @hahmp, and Snapchat: hahmp.
Date and Time:
Sat, March 4, 2017
9:00 AM – 12:00 PM CST
6100 Main Street
Sewall Hall – Room 301 (First Floor)
Houston, Texas 77005